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Top 7 Mastery Principles to Building a $1,000,000+ Enterpris
|Are you aware of the single ** most powerful ** asset
in your business? Is it money? Is it employees? Is it
your credentials or intellectual knowledge? Is it your
products or services?
No, actually, it is none of these. Your single most important
business asset is your MIND ... more specifically, your mindset.
Your business only grows as quickly as you, your mind and
your thinking do. If you want to create a $1,000,000+
business, you must think like a $1,000,000+ business
owner. You must in your mind’s eye already BE a $1,000,000
The seven mindset principles below are crucial to building
a $1,000,000+ business. Print this list, and refer to it
often. Devoting as little as 15-30 minutes per day to
shifting your mindset is THE single best investment in
building your $1,000,000+ enterprise.
1. THE PRINCIPLE OF TRANSCENDENT PURPOSE
Great companies and great business leaders do
great things that leave a lasting legacy and make
this world a better place for you and me. Such
leaders create CAUSES, not businesses.
If you want to get to the $1,000,000+ level in
your business, you must have at its core a
“transcendent” purpose for its existence - a
purpose that bigger than yourself and your own
Viktor Frankl, the great Austrian psychiatrist,
said it best: “Success, like happiness, cannot be
pursued; it must ensue ... as the unintended side
effect of one’s personal dedication to a cause
greater than oneself.” What is the transcendent
purpose of your business? How can you make
your business a vehicle for making a difference
in your customers’ lives?
2. THE PRINCIPLE OF HIGH PROBABILITY THINKING
Whatever you focus on, that is what you will
multiply in your business. If you focus on the
problem, you will get more of the problem. If you
focus on finding a solution, the door will open to
more solutions. Wherever your attention is, will
drive your most probable outcome. Where is your
attention right now in your business - on the
problem or on the solution?? How must you shift
your attention in your business to get to the
3. THE PRINCIPLE OF MAGNETIC ATTRACTION
What you think , you magnetize and attract. Your
** thoughts ** make your business and your world.
Eg., if you are attracting low income producing
or difficult customers, your beliefs about your
income worthiness or about the kind of clientele
that will want your products/services are
attracting such marginal customers. Your
business is **always** a mirror of your own inner
To go to the next level in your business, you must
first get to the next level in your mind. You must
know the value you offer and raise your mental
sights on the kind of customers you want to
attract. What challenges do you have in your
business currently? How do they mirror back to
you your thinking?
4. THE PRINCIPLE OF DELIBERATE CREATION
Having hopes, dreams and visions of becoming a
$1,000,000+ enterprise is not enough to create it,
although certainly a first step. Deliberate
creation comes from deliberate intention, from
making a **decision**, that no matter, what you
will take your business to the next level.
When we come from a place of 100% committed
intention, synchronicity and magic happen. Finding
the right people and resources to support your
vision unfolds effortlessly. Momentum pulls you
in the direction of your dreams. Are you in a
wishful state or have you committed 100% to
creating your visions and dreams? What will
it take to be 100% committed?
5. THE PRINCIPLE OF MASTERMIND MARKETING
Marketing is **not** a battle of products. It’s a
battle of PERCEPTIONS. It all starts in the
customer’s mind. Perceived value, first and
foremost, is what attracts customers to your
business. Real value is what retains them. What
are you doing to create perceived value in your
customer’s mind? ARe you winning the battle of
6. THE PRINCIPLE OF SUPERIOR CONSEQUENCES
With every action, there is a consequence or
outcome. While you cannot control the outcome,
you can control and are responsible for your
actions. This principle tells us If
you want a different consequence or outcome in
your business, you must take different actions.
No matter what your current level of success,
a $1,000,000+ enterprise requires higher
level strategies and higher level performance
actions than your past efforts. Where are you
getting inferior outcomes or results in your
business? What different actions can you take to
create a different outcome?
7. THE PRINCIPLE OF MENTAL RICHES
All riches are of the mind *** first ***. It is your
MENTAL ATTITUDE that determines the difference
between a floundering $10,000/year business and
a booming $1,000,000+ empire. “As you believe,
so shall you receive.” If you were to picture a
$1,000,000+ business, how would that business be
different than what you are operating now?? How
differently would YOU need to be to run a
A FINAL NOTE: Mindset changes do not happen overnight.
It takes persistent focus, effort and attention to shifting
deeply embedded thinking to a new level.
However, just 15-30 minutes of time daily to mastering
these principles and shifting your thinking can reap much
greater rewards in your business than 1000 hours of
additional efforts. The creation of a $1,000,000+
enterprise is only a mindset away.
About the Author
Denise Corcoran is a Master Business Coach,
Strategic Consultant and Performance Catalyst.
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